Daily Essentials
Where craftsmanship, timelessness, ethicality, sustainability & true elevated living is valued.
Premium Textiles & Materials
We use only elevated, high-grade textiles selected for their longevity, including 100% silks, cashmeres, cotton-linen blends, premium rib knits, and genuine leathers. In addition, a large portion of our catalog is biodegradable, taking into consideration the health of the land we create on.
Sustainability, Anti–Mass Production
Our commitment to ethical fashion centers on reducing waste and avoiding overproduction. We source deadstock and remnant fabrics first, limit garment quantities per design, and operate primarily on a made-to-order model, allowing us to cut only what we need and produce intentionally rather than in excess. Most designs per color way will never exceed 404 units.
In-House Production & Ethical Artisanship
All garments are designed in-house and produced by our trusted freelance seamstresses or our small, family-owned atelier partners; never mass factories. This ensures ethical pay, elevated working conditions, and meticulous quality control, while supporting skilled artisans and preserving the integrity of our craftsmanship.
Exclusive At Our Core
XCLÚJOHN was founded on the belief that there is beauty and power in being unlike the others. Born from a designer who often felt excluded from the world, the brand embraces rarity, individuality, and intentional distinction. Once a design reaches its maximum production quantity, it is permanently retired. We do not restock or reintroduce sold-out pieces, ensuring each garment remains truly exclusive and reflective of the brand’s origin story.